Fashion Night Out New York

For Carlos Lovato and Victor Martino, Sinner’s Inc is an expression of their passions and their roots. The San Francisco Bay Area during the 60’s and 70’s was an age where the automobile’s influence on American Culture was at its pinnacle. Car shows, swap meets and places like The Strip, The Fremont Drags and the San Jose Mile were among the zeitgeist of the era.

And for young Carlos and Victor, this was what life was about. During this time, the two of them cruised their neighborhoods on chopped Schwinn stingrays with a Rock and Roll soundtrack provided by the local band practicing in an open garage. The two devoted their formative years to hot rods and bikes of the time. Victor restored a wrecked San Jose police bike before he graduated high school (a bike he still rides to this day). Carlos bought his first car, a Chevy Caprice custom lowrider, despite not having a license to drive it.

And these were only the first of many motorcycles and automobiles they would come to own and customize.

While maintaining lifelong personal interests in the iron & wheel they pursued professional careers as designers in hi-tech. They’ve designed and manufactured products for such Silicon Valley notables as Cisco Systems, Polycom, Apple and Synaptics. Products with world wide reach and influence but ultimately disposable. Nothing like the timeless, iconic bits and pieces of vintage motorcycles and automobiles they collected and traded. This shift in American culture towards the disposable motivated Carlos and Victor to create something that would be valued far into the future like the American Muscle they venerated.¬† So They set out to design high quality, Sterling silver jewelry and build a body of work with purpose, meaning and permanence.

Our Inspiration/Influences

As one of the seven metals of the age of antiquity, silver has had an influence on most human cultures. As the most reflective metal, silver was often utilized throughout the ages as jewelry and coinage. Silver currency maintained a wide circulation from the fourteenth century to the nineteenth in many cultures. meanwhile, silver jewelry was produced en mass due to its malleability, brightness and color. Ancient civilizations used silver jewelry to embellish, enhance, or distinguish the wearer, and to define cultural, social, or religious status.

  • With its Names:
  • English: Silver
  • French: Argent
  • German: Silber
  • Italian: Argento
  • Latin: Argentum
  • Spanish: Plata

Wear At Your PerilSymbolically silver has been associated with the moon, it’s been called the ‘lunar metal’. The Inca’s believed silver was the moon’s tears fallen to earth. In Greek mythology Artemis was the goddess of the moon and hunt. Her bow was the symbol of waxing moon, which fired silver arrows. In Christianity, the silver coin has a nefarious cultural connotation: the idiom ‘thirty pieces of silver’, referring to Judas being paid thirty pieces of silver for his betrayal of Jesus. European folklore in general suggested that silver was thought to have mystic powers. It was believed to be a defense against evil, a belief which has followed the precious metal through the ages. A vampire’s unholy visage, for instance, is not reflected in a mirror because it is backed with silver. Blades or bullets crafted of silver are the only effective weapon against a werewolf. Silver has a rich history of inspiration that has greatly enriched cultures of the past and continues to do so today.